KFC Central & Eastern Europe – Brand Marketing College & Tech summit

24 – 26 SEPTEMBER 2024

Welcome to Brand Marketing College and Technology Summit for 2024!

We are more than excited to host you in the city of Athens for the joined Brand Marketing College and Technology Summit!

We shall be hosting franchise partners, key vendors and YUM! colleagues from across the CEE region.

Over 30 countries, over 100 participants, a great opportunity to catch up with old friends and sharing best practices!

Maxim - CEE Chief Technology & Data Officer

We are extremely honored, proud and excited to hold a first-ever KFC Technology Summit across all countries of KFC presence in Europe. The time has come to prioritize technology as a driving force in KFC business transformation and put technology processes, talent and tools at the forefront of business success. We are looking forward to seeing everyone participating and actively contributing to the event as we make our way to make KFC a brand for the future which is technologically-enabled at heart.

Maxim - CEE Chief Technology & Data Officer

Pawel - WEBU Chief Digital and Technology Officer

I would like to summit to help franchisees transform digital, not by changing technology, but by investing in the right capabilities and developing new ways of working.

Pawel - WEBU Chief Digital and Technology Officer

I’m thrilled and honored to gather with the Marketing community at the 2024 BMC in Athens. My vision for this event is to inspire and empower our talented marketers with the strategic clarity, principles, and tools needed to drive accelerated growth across the CEE region. This year's BMC will serve as a catalyst for our 2025 market plans, and I look forward to collaborating as one region to elevate KFC CEE to GOAT status.

Hloni - CEE Chief Marketing Officer

KFC Central & Eastern Europe – Brand Marketing College & Tech summit 2024, 24th - 26th SEPTEMBER 2024

Please join us in this amazing opportunity to meet key partners, colleagues and suppliers from across Europe and Central and Eastern Europe. Brand Marketing College sessions will guide through best practices and learnings. In Tech Summit you will have the opportunity to engage with our key sponsors. An amazing setting with loads of networking opportunities!

Day-time business presentation and team building

Craving for the latest global and regional business update? Interested in the latest ops updates, projects and priorities? No worries, we bring experts with the answers on to the stage during our day-time session at the Intercontinental Hotel.

Travel

Please ensure you have checked in with your local franchise coordinator and CEE franchise business manager to ensure you are all booked in, and ready to go.

Do you have questions?

Use the contact us form for inquiries and feedback, or send an email to the event organizers cee-KFCevents@yum.com